Abe’s Market

New York, NY/Chicago, IL

Description: Abe’s Market is the online marketplace for great natural products. We connect buyers seeking amazing natural products with the people who make them. There’s no need to prowl the Internet for a broader natural product selection than can be found at your local natural market. At Abe’s Market, you can get all your natural product buying done in one place

Role:  Senior PHP / Zend / Scriptaculous JS Web 2.0 Lead Programmer / Architect
Leading Role in high speed Architecting, Designing, Developing and Testing of Web 2.0 Natural Products E-Commerce and Community Portal using PHP, Zend Framework, Javascript, Prototype, Scriptaculous, Magento, WordPress, Joomla, JFusion, and vBulletin with Apache and MySQL hosted in Amazon Web Services EC2.

 Advanced Refactoring and Troubleshhoting of Zend Framework based vendor subdomain naming system
for routing resolution solving intractable problem in the way of both tactical and strategic goals of company.

 Invigorating Sales and New Customer Acquisition by Leading Web 2.0 homepage and navigation redesign using Scriptaculous/CSS for dropdown nav with PHP data driven content, PHP data driven daily promotions with Javascript based modal Shadowbox/JW Player hosting Flash video, as well as PHP Zend Framework XML DOM based aggregation of Feedburner data feed WordPress Blog content.

 Innovating critically needed Custom PHP Shipment Tracking Order Update Module to track 3rd PartyVendor’s Fulfillment of Orders interfacing via PHP cURL with UPS and parsing XML results with DOM.

 Dramatically Boosting Customer Repeat Visits and Analystics by Customizing and Extending 3rd Party Modules for Magento E-Commerce for ClickTale, and ReviewBooster, such as adding Zend PHP event-
based observer notification upon completion of Delivery.

 Tripling the Community Content and Interaction of the Site by Developing Single Sign On capability
Integrating user logon and registration information across Magento Ecommerce, Joomla CMS, and
vBulletin Board by Adding to Open Source development of JFusion based Magento and vBulletin plugins.

 Full project life cycle in Application, UI, and Database Design, Development and Deployment in Amazon Web Services EC2 environment using Eclipse 3.5, Zend xDebug, Subclipse , SVN, and Firebug, including Advanced PHP Zend xDebug Troubleshooting, MySQL and YSlow Performance Tuning, and full Cross-
Browser Compatibility Testing.